Silk Soymilk: I am not amused
It took Marion Nestle to alert me, though I've been buying Silk Soymilk by the gallon for years and years. You'd think I would have noticed from the packaging change. Except, whoops! There was no packaging change. Just the very subtle substitution of the word "NATURAL" for the word "ORGANIC" on a package that otherwise looks exactly the same, and -- more to the point -- costs exactly the same.
This, my friends, is Not Cool. I would take it under advisement if I were presented with a choice between the organic soymilk I am accustomed to buying, and a cheaper non-organic version of the same product. I would even take it -- somewhat more grumpily -- if I were presented with a non-organic product at the price I had been paying, but clearly marked as different from the organic soymilk I expected. But switching an organic product with a non-organic one with no change in price and virtually no change in packaging? Does no one at Dean Foods understand that consumers do not like being played for fools? Let me enlighten them.
Dear Dean Foods/White Wave,
I have been a consumer of your refrigerated soymilk since it was introduced to the market, lo, all these many years ago, back when White Wave was an independent company. I like the taste of it better than dairy, and I appreciate how easily your soymilk allows me to add more soy to my diet. My son, who is an extremely picky eater with a very limited diet, also prefers the taste of your product to dairy. We go through close to two gallons of soymilk per week in this house. In fact, I had asked my husband to pick up some more on his way home from work today.
I am going to call him back and tell him not to bother. There is simply no reason for us to spend organic-level money on a non-organic product, and there's certainly no reason to spend money with a company that can't be bothered to show a very minimal level of openness with its customers. Either we'll learn to love dairy again (and NOT Horizon "Natural," either), or we'll find another brand of soymilk for our cereal and coffee.
Sincerely,
A Formerly Happy Customer
This, my friends, is Not Cool. I would take it under advisement if I were presented with a choice between the organic soymilk I am accustomed to buying, and a cheaper non-organic version of the same product. I would even take it -- somewhat more grumpily -- if I were presented with a non-organic product at the price I had been paying, but clearly marked as different from the organic soymilk I expected. But switching an organic product with a non-organic one with no change in price and virtually no change in packaging? Does no one at Dean Foods understand that consumers do not like being played for fools? Let me enlighten them.
Dear Dean Foods/White Wave,
I have been a consumer of your refrigerated soymilk since it was introduced to the market, lo, all these many years ago, back when White Wave was an independent company. I like the taste of it better than dairy, and I appreciate how easily your soymilk allows me to add more soy to my diet. My son, who is an extremely picky eater with a very limited diet, also prefers the taste of your product to dairy. We go through close to two gallons of soymilk per week in this house. In fact, I had asked my husband to pick up some more on his way home from work today.
I am going to call him back and tell him not to bother. There is simply no reason for us to spend organic-level money on a non-organic product, and there's certainly no reason to spend money with a company that can't be bothered to show a very minimal level of openness with its customers. Either we'll learn to love dairy again (and NOT Horizon "Natural," either), or we'll find another brand of soymilk for our cereal and coffee.
Sincerely,
A Formerly Happy Customer
Labels: Complaints I've had a few




